For physicians who are done being invisible online
In 90 days, go from invisible online to posting every week and attracting the right patients.
Right now, the patients you're best at helping are finding the doctors who post. AuthorityMD Private Coaching gives you one-on-one coaching, scripts written for you, and a 30-minute weekly routine that fits around a full clinic schedule, so the right patients find you, trust you and reach out, without you becoming an influencer.
30 minutes by video. No pressure, no hard sell.
13 years and 30M+ followers built. Physician marketing experience includes Dr. Jason Fung and Dr. Domenick Sportelli. Sunny's work has also been acknowledged by Dr. Gabrielle Lyon in her book Forever Strong Playbook.
Your patients are already looking for answers online.
Before they book, before they ask a colleague for a referral, most people search. They watch videos. They follow whoever explains their problem clearly.
Too often, that person has no medical training at all. A wellness influencer with a ring light. A supplement brand with a slick script. Or a physician with half your experience who simply started posting first.
You've probably watched it happen. A patient repeats a claim they saw on Instagram, and you spend ten minutes of a fifteen-minute visit correcting it. A colleague gets the podcast invitation, the book deal, the waitlist. And you know, quietly, that you could explain it better.
What separates you from them has nothing to do with expertise. They're visible, and you aren't yet.
The most impactful doctors of the next decade won't just be the most qualified. They'll be the most visible.
Maybe you've already tried.
You posted a few tips. You explained a condition carefully and accurately. A handful of colleagues liked it, and then nothing. Or you've been posting for months and your views have flattened, and you can't tell why one video worked and the last ten didn't.
Most of the advice out there makes it worse. "Post every day." "Be authentic." "Jump on trends." That advice was written for influencers with free afternoons. It fits no clinic schedule, and it asks you to become someone you aren't.
So most doctors quietly conclude they're "bad on camera," or that they simply don't have the time. Neither is true. The real problem is one almost nobody explains to physicians.
The real reason doctors stay invisible
Doctors already have the hardest part. What's missing is discovery.
The problem
An influencer spends years earning trust. The white coat gives it to you on day one. So why doesn't it show up online?
Most doctors post content that only works on people who already know them: condition explainers, awareness posts, videos that open with a name and a title. A stranger decides in about five seconds whether to keep watching, and nothing in those seconds gives them a reason. Posting more of the same only adds videos nobody new sees.
The fix
Build every video for a stranger first. Your page owns one clear lane. Every script opens with a hook and follows the same three beats. Every post is judged by one number: how many people chose to follow.
You do more of what earns follows, retire what doesn't, and film it all in one batch session a week. That's the AuthorityMD system, and it's what we run together for 90 days.
- 1PositionOne lane, and a four-line bio a stranger understands in five seconds.
- 2HookTen proven hook frameworks, so your first line stops the scroll.
- 3ScriptHook, problem, solution. 150–300 words, one idea, one ask.
- 4FilmPhone at eye level, credentials in frame, one take. Film while doing.
- 5BatchOne 30-minute session a week carries the whole week.
- 6SignalFollows per post, not views. Repeat your top three and drop what flops three times.
Why I built this
Doctors kept asking for help. Then they heard how much time it would take.
I'm Sunny Hayre. For 13 years I've built audiences online, more than 30 million followers across physicians, bestselling authors and major podcasts.
Over those years, doctor after doctor asked me to help them grow. When I explained how much time it usually takes, most of them said no. They weren't wrong. A full clinic leaves no room for a second job.
So I built a system around a physician's time: scripts written ahead, one short filming session a week, and one clear number that tells you what's working. I used it with Dr. Domenick Sportelli and Dr. Jason Fung.
I was also tired of watching health influencers with no clinical experience dominate the conversation while the doctors who actually know the answers stayed invisible. This program is how I put that system in your hands, with me beside you for 90 days.
A physician, in his words
"You've helped me find holes in my own content."
"You've helped me drop my ignorance on thinking I knew how social media works. Turns out I did not."
Clay Moss, M.D.Longevity & Performance Medicine@drclaymoss →A physician Sunny has advised informally. Not a paid endorsement or coaching client.
What happens when doctors use the system
The doctors building real audiences right now aren't more qualified than you. They just had someone show them how.
One full-time physician · One video
2,159 new follows
From a single Reel made with the AuthorityMD method, by a doctor still in full-time practice. It took under 10 minutes to film and post.
Individual result shown for illustration. Coaching does not guarantee followers, views or patients.
Physician client · In his words
"My Instagram grew from roughly 35,000 followers to more than 100,000."
"Sunny understands how to help busy doctors grow online in a way that's actually sustainable."
Dr. Domenick Sportelli, DODouble Board-Certified Psychiatrist & Family Physician@drsportelli →
"AuthorityMD is the roadmap we wish we had when we started. It shows physicians exactly how to position themselves, what content to create, and how to build real authority online, without trying to become influencers."
About the AuthorityMD playbook, the system this coaching is built on.
"I posted my first Reel after using AuthorityMD and it reached 2,000+ views. My previous posts were only getting between 20 and 50 views. Amazing!"
About the AuthorityMD playbook.
"Sunny Hayre — Thank you for helping us grow digital, stepping in when I really need it, and taking massive action to help move the mission forward."
Published book acknowledgement. Not a paid endorsement. Dr. Lyon has not reviewed or endorsed AuthorityMD.
Client · In their words
"In less than 90 days, I've added almost 100,000 followers. I didn't think that was possible."
What AuthorityMD playbook readers say
"I started seeing growth almost immediately."
I implemented the positioning and content frameworks from AuthorityMD and started seeing my Instagram grow almost right away. More importantly, I finally had a strategy that made sense instead of guessing what to post every week.
"Exactly what I needed starting from zero."
I've purchased social media courses before, but they always felt like they were made for influencers, not physicians. AuthorityMD gave me a clear roadmap that finally made everything click. I finished it over the weekend and immediately knew what I should be posting.
"Finally, a strategy built specifically for doctors."
I'd been putting off Instagram for years because I never knew where to start. This playbook broke everything down into simple, actionable steps. It feels like it was written by someone who actually understands physicians.
"Worth every dollar."
The positioning section alone completely changed how I think about creating content. Instead of trying to copy other creators, I now have a strategy that feels authentic to me and my practice.
"Clear. Practical. No fluff."
As a busy physician, I don't have time to sit through hours of unnecessary content. AuthorityMD gets straight to the point and gives you practical frameworks you can implement immediately.
"I realized I'd been posting the wrong type of content the entire time."
I thought I just needed to post more consistently. After reading AuthorityMD, I realized the real issue was the format of my content. I was sharing information in a way that wasn't designed to reach new people. Once I started applying the frameworks, everything made a lot more sense and I completely changed the way I approach Instagram.
Names withheld to protect customer privacy.
Introducing
AuthorityMD Private Coaching
Ninety days, one-on-one with me. Three scripts written for you every week, a personal video review of everything you film, a private call every two weeks where we look at your results together, and in month three, a Patient Inbox that turns viewers into booked patients. I work with three physicians at a time. You bring your expertise and about 30 minutes a week of filming. I bring the system and the scripts.
Level 1 · Invisible
You haven't started, or nothing is happening.
You haven't posted yet, or you post generic tips and condition explainers that sound like every other doctor. There's no clear reason for a stranger to care.
Level 2 · Packaging failure
You have something to say, but nobody sees it.
You have a real point of view, but your videos open with "Hi, I'm Dr. Smith," there's no hook in the first three seconds, and views have flattened.
If either sounds like you, this program was built for you. These are the first two levels of the AuthorityMD diagnostic, and the next 90 days take you past both.